Our Work

A closer look at the work behind the names on the Clients page — the problems, what was built, and what it produced.

Discover Dominica Authority

The challenge: Two distinct destination brands — Discover Dominica and Dominica Festivals — needed a marketing architecture that could run dual campaigns year-round without duplicating effort or diluting either voice.

What I built: Full campaign infrastructure across both brands: segmented email marketing with interest-based tracks (Wellness, Adventure, Romance, Family), a welcome flow, UTM conventions for measurable campaigns, Notion event hubs for each festival, and a weekly social reporting rhythm built on live Metricool data.

The result: 93M+ impressions across the destination and festivals portfolio, with a reporting discipline that gives the Authority a clear weekly read on what's working — not just a monthly retrospective.

Shrub Fuel

The challenge: A growing consumer brand needed a clean, fully supported move onto Shopify.

What I built: End-to-end Shopify migration, from platform setup through a complete handover — built so the team could run independently from day one.

The result: A live, stable Shopify storefront and a smooth transition with no disruption to the business.

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More case studies — including WildDominique and The Depanneur — are in progress and will be added as those engagements reach a point I can share publicly.