About
I'm Daniel Fadelle — the founder of DF Commerce Studio, a commerce and marketing practice for travel, tourism & hospitality.
I was raised in Dominica, lived and taught in South Korea — where I built a serious photography practice — and spent five years at Shopify managing a book of $1B+ in merchant sales across 250+ of the platform's largest brands, before moving into senior agency delivery at Barrel in New York. Today I run destination marketing for the country of Dominica, and I'm building that same practice here in Southwestern Ontario, where I live with my wife Danielle and our son Joseph.
A Five-Generation Story
My family's roots in Dominica run five generations deep, tracing back to Joseph Fadelle (1810–1896), a civil rights pioneer of Stowe Estate. That lineage is where the long-horizon thinking behind this practice comes from — commerce and marketing built to last, not just to launch. It's also where the Magot Anthony Foundation gets its name, after my parents' middle names.
Credentials
- Speaking engagements at the United Nations (UNCTAD, PFPAD)
- Duke of Edinburgh Commonwealth Leader designation (CCLD 2025)
- Award for Diplomacy in Industry 4.0
- Contract CIO, OEDD — technology strategy, cybersecurity, and digital infrastructure
The Merchant Chronicle
I write The Merchant Chronicle, a newsletter on commerce history and strategy — the ideas behind how commerce actually works, applied to building today.