What is Generative Engine Optimization (GEO)?
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Consumers are changing how they search. More people now use tools like ChatGPT, Gemini, and Perplexity instead of Google. These tools don’t just list links—they give personalized answers based on context, preferences, and history.
Instead of stuffing keywords for Google, brands must now create content that AI can understand and confidently recommend. GEO ensures your content shows up in AI-generated responses when people ask about:
- The products or services you offer
- Your company’s story or achievements
- Your expertise, insights, or opinions
Why it matters now:
- 64% of Google searches end without a click—users get the answer without visiting a site.
- 90% of B2B buyers use AI tools to research before making purchases (Capgemini).
- Only 12% of ChatGPT sources overlap with Google's top 10 links—GEO ≠ SEO.
How to optimize for GEO:
- Focus on clear, authoritative, helpful content
- Write with context, not just keywords
- Make sure AI tools can easily understand what you offer and why it matters
Links & Resources:
Online Visibility: Brands facing the great AI upheaval
How to Get Your Brand Mentioned by Perplexity?
Winning in AI Visibillity
What’s Generative Engine Optimization (GEO) & How To Do It
